Privacy Policy

1. Introduction

Augmented Consulting Ltd ("we", "us", "our") operates Praxis, a medical education platform providing communication skills training through simulated patient interactions. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our platform.

We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact Details:

• Email:

2. What Data We Collect

2.1 Account Information

When you create an account, we collect:

• Full name - for account identification and personalisation
• Email address - for account login and communications
• Password - for account security (stored hashed, never in plain text)

2.2 Learning Activity Data

When you use Praxis for training, we collect:

• Consultation transcripts - to review your learning and provide feedback
• Performance assessments - to track progress and generate reports
• Session timestamps - to calculate usage and provide context
• Completed resources - to track progress through curriculum

2.3 Payment Information

When you purchase credits, we collect:

• Transaction records - to maintain financial records and provide receipts
• Credit balance - to track purchased services

2.4 Cookies and Analytics

With your consent, we collect:

• Analytics data (Google Analytics) - to understand platform usage and improve services
• Session cookies - to maintain your login session

See our Cookie Policy for full details.

3. How We Use Your Data

We use your personal data to:

Provide the Service

• Create and manage your account
• Deliver simulated patient consultations
• Generate performance assessments and feedback
• Track your learning progress

Process Payments

• Handle credit purchases
• Send payment confirmations
• Maintain transaction records for accounting

Communicate With You

• Send password reset emails
• Notify you of low credit balance
• Respond to support requests and feedback

4. AI and Automated Decision-Making

4.1 How We Use AI

Praxis uses artificial intelligence to:

• Simulate patient interactions - AI language models generate realistic patient responses during consultations
• Assess performance - AI analyses your consultation to provide feedback on communication skills

4.2 Your Rights Regarding AI Assessments

AI-generated assessments are provided for educational purposes. You have the right to:

• Request clarification on how assessments are generated
• Provide feedback if you believe an assessment is inaccurate
• Contact us with concerns about AI-generated feedback

5. Data Sharing and Third Parties

We share your data with the following service providers:

• Stripe - Payment processing (email, name, transaction details)
• Amazon Web Services (AWS) - Email delivery and media storage
• MongoDB - Database hosting
• Google Analytics - Usage analytics (with your consent)
• Sentry - Error monitoring (technical data only)
• Mux - Video hosting for educational content
• AI service providers - Third-party providers for AI language models (powering simulated patient conversations and performance assessments), speech-to-text transcription, and text-to-speech synthesis. These providers may be based in the US and are bound by appropriate data processing agreements.

All service providers are bound by data processing agreements and are required to protect your data in accordance with UK GDPR.

We do not:

• Sell your personal data to third parties
• Share your data for marketing purposes
• Allow third parties to use your data for their own purposes

6. International Data Transfers

Some of our service providers are based outside the UK. When we transfer your data internationally, we ensure appropriate safeguards are in place:

• EU/EEA countries: Adequacy decision in place
• USA: Providers certified under EU-US Data Privacy Framework, or Standard Contractual Clauses applied

7. Data Retention

We retain your data for the following periods:

• Account information: Duration of account + 2 years
• Consultation transcripts and assessments: 7 years (educational records)
• Transaction records: 7 years (legal requirement)
• Password reset tokens: 1 hour

After the retention period, data is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the following rights:

• Right of Access: Request a copy of all personal data we hold about you
• Right to Rectification: Update your information via Settings or contact us to correct inaccurate data
• Right to Erasure: Request deletion of your data (some data may be retained for legal obligations)
• Right to Restrict Processing: Request that we limit how we use your data
• Right to Data Portability: Request your data in a machine-readable format
• Right to Object: Object to processing based on legitimate interests

9. Data Security

We implement appropriate technical and organisational measures to protect your data:

• Encryption: All data transmitted via HTTPS/TLS
• Password Security: Passwords hashed using industry-standard algorithms
• Access Control: Role-based access limits who can see your data
• Account Protection: Account lockout after 5 failed login attempts

10. Children's Privacy

Praxis is designed for medical students and healthcare professionals. We do not knowingly collect data from children under 16. If you believe a child has provided us with personal data, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on this page, updating the "Last Updated" date, and sending an email notification for material changes.

12. Complaints

If you are unhappy with how we have handled your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Telephone: 0303 123 1113

13. Contact Us

For any questions about this Privacy Policy or our data practices:

• Email:

Augmented Consulting Ltd

Registered in England and Wales. Company No. 16336538